Curious by nature. Disciplined by process.

I'm Pooja, a Chartered Accountant, CFA, and Company Secretary, which is a fairly formal way of saying I really like understanding how things actually work, especially when money's involved.

Markets keep me on my toes for a living. Off the clock, twelve years of karate taught me the same lesson a trading floor eventually will: process beats instinct, and both beat luck.

I'm here to build wealth, my own and other people's, especially women who've been told finance isn't "their thing." It is. It was just never explained properly.

If any of that sounds like your kind of person, you're in the right place.